Impressions

Advertising has begun to be sold on websites all over the Web. It comes in the form of a banner which sits on the Web page much like an advertising banner is displayed at sporting arenas and stadiums. The spaces are usually sold in blocks of thousands of impressions. In this case, an impression is exactly the same as a hit. After purchasing an amount of impressions for your banner, you can be guaranteed that many people have hit the page containing an advertisement.

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